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Tikhon Petrov
Tikhon Petrov

Taking Your Marketing Strategy To The Next Level Might Require A Consultant Fix



There are many facets to developing a successful marketing program. Sometimes just knowing where to start - or where to focus for maximum ROI - is the hardest part. Whether your team is just getting started with inbound marketing, or your looking to take your company's inbound efforts to the next level, our customized Marketing Consulting will provide a strategic foundation for achieving your business goals.




Taking Your Marketing Strategy to the Next Level Might Require a Consultant



Helpful and relevant content is the lifeblood of any marketing strategy. For this engagement, a HubSpot consultant will perform a full audit of all of your content and develop a robust content marketing strategy tailored to your specific business needs. Your consultant will also help you develop Buyer Personas and a comprehensive content map, as well as provide assistance with keyword research and the Buyer's Journey.


At HubSpot, we understand that teaching and doing are two separate things. For this engagement, a HubSpot consultant will work with you to develop and execute a customized campaign strategy aimed at driving qualified traffic and generating leads. This engagement encompasses a wide range of inbound disciplines including conversion path optimization, marketing automation, email marketing, SEO and blogging.


If you're looking for the ultimate immersion into inbound marketing, look no further. For this engagement, a HubSpot consultant will give your team a hands-on inbound marketing workshop, as well as a strategy for building and structuring a modern marketing machine.


As an established business, you should be using accounting software. Once you understand the basics, what else can you measure? Understand your inventory turns and dive into your cash flow. Now is the time to start to measure your business and use metrics to take your business to the next level.


Businesses need to stop the bad habit of constantly selling on social media. Marketing and sales are two different things and a sales-only strategy on social media might as well be a fail-only strategy. Create and document content that provides value to your audience and builds a relationship with them. This could be industry insights, tips and tricks, or even entertaining behind-the-scenes videos.


There is no other next level for your business that is greater than succession planning. The silver tsunami of baby boomer business owners (with over 50% of small business assets) means that now, more than ever, and over the next decade, a conversion to employee ownership as an ESOP or worker cooperative should be considered.


With this information on hand, you can get to know your donors better and segment them into criteria-based lists, targeting them with individualized outreach strategies that feature more relevant content, such as donation appeals that match their last donation amount or their current income levels, personalized email marketing, direct mail, even texting campaigns.


Turn a critical eye toward your current branding to make sure it is still consistent with your message. Outmoded content should be brought current. You might consider doing this when you perform major website upgrades, changes to your mission statement, or with a new overall marketing strategy.Below is an example of how PMP Research Foundation evaluated their old branding and made it more contemporary.


These can be effective fundraising methods used alone, but when used in combination with digital efforts they can supercharge your fundraising strategies. Use each method to reinforce your message and pursue a well-rounded multichannel marketing strategy.


Tell your story. Websites that feature a heartfelt story are more likely to engage browsers. When readers understand why you're so passionate about the cause, they'll trust your organization and want to follow along.Include engaging content: The best marketing strategy is providing users something of value. Include informative articles, videos, case studies, audio, and more to let users know about your campaign and cause and to help them see the value in it.


Nonprofit CRMs that feature artificial intelligence and smart engagement can take your digital game to the next level. Information from your CRM is automatically completed on contribution forms, volunteer forms, advocacy petitions, and other calls to action. This speeds up the process even further for your users and can make the engagement process much more user-friendly.


Machine learning can analyze previous donor contribution levels and mix that information with current demographics, appended data like income levels and affinity group interests, and recommend to you a fundraising appeal strategy that is unique to the donor. This makes your email marketing efforts much more personalized and more likely to convert.


For your next event, enlist the help of good event ticketing software such as ShowClix. ShowClix integrates with Salsa CRM and can help you sell and manage general admission, reserved seating inventory, marketing, memberships, and more. You'll be able to keep your VIPs happy and easily handle last minute or walk up registrants too.


Google looks for the most reputable sites based on its ability to read and parse your page information, and even tracks elements like how often your site is updated and what other businesses link to your page. Remember, the only links and shares that Google finds valuable are those to other reputable sites and sources. Take some time to research SEO, and how to take advantage of all the benefits Google has to offer, when refreshing your business marketing strategy.


Updating your business marketing strategy is a fantastic idea, and should be done regularly. Taking the time at the beginning of the process to consider all these elements will save you time, money and frustration on the back end, and will also help streamline any future growth or new marketing strategies. Follow these tips for an exciting and prosperous 2022 for your business!


In this modern, digital era, a well-thought-out and data-driven marketing strategy is crucial to any organization or business. For nonprofits, in particular, your marketing strategy is an essential component of driving your mission and garnering support from donors.


There are many different types of marketing consultants out there, each with their own specialty and qualifications that make them valuable to partner with. However, not every consultant will be able to help your nonprofit and understand your mission equally.


As you can tell from this list of services, there are a wide variety of consultant specializations that fit under the umbrella of marketing. Before hiring a consultant, try to narrow down what services your nonprofit will need so you can reach out to the right type of professional to help.


The great thing about the expansive online space is that your nonprofit has a variety of marketing channels at its disposal. Each platform has its unique quirks, which is why there are nonprofit marketing consultants who specialize in one or several of these platforms.


There is an abundance of marketing consultants out there, so how do you find the best one for your nonprofit organization? And what specialty should you seek out? Does it matter if the team is local or not?


Kanopi Studios is a digital website agency and a top partner for nonprofits looking to take their online marketing efforts to the next level. They currently support over 150 active sites and work closely with nonprofits to ensure that their content is effectively promoting their mission and supporting their overall marketing strategy.


The Capital Campaign Toolkit is made up of professionals aimed to help fundraisers tackle capital campaigns and market them effectively. Capital campaigns are usually ongoing and resource-exhaustive, so having a dedicated nonprofit marketing consultant on your team can be valuable.


If you want to stay long in your business and remain competitive in your industry, you must be efficient in terms of developing and implementing smart business strategies that put you ahead of the competition while providing the right leadership and inspiration for your team. If you ever found yourself in need of clarity on how to position your business and gain competitive advantage, you might want to speak with a business consultant.


Any business, regardless of size can benefit from the services of a business strategy consultant. The professional can be an independent contractor working for a business consulting firm. Either ways, they both have similar job roles and can help you reposition your business for growth and expansion.


Businesses are often faced with numerous challenges which normally revolve around making key decisions. A business strategy consultant can help you solve difficult problems whether you want to divest a line of your business, pivot your business, change a marketing strategy or penetrate a highly competitive market.


Some other areas where you might need the input of an experienced consultant may have to do with restructuring your organization to adapt to the changes prompted by factors like change in technology or disruption in cultural understanding.


The diagnostic process requires effective examination of the external environment, the technology and economics of the business as well as the behavior of both managerial and non-managerial members of the business. Once the diagnosis is completed, the consultant will be able to fully assess the current performance of your business and recommend the right decisions to be taken to move your business forward.


A business strategy consultant, after diagnosing and analyzing your current business position, will propose a line of action and the exact steps you need to take for recovery or expansion. The mode of engagement may include a written report or oral presentation that summarizes what the consultant has discovered and then recommends what you have to do to make improvements.


If you want an expert consultant to help you figure things out and take your business to the next level, then you simply should get in touch with me to evaluate your current business performance.I will develop the right strategy with you to help your business scale.


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